Check your clothes, gadgets, or car… Why did you buy these things from that particular company? You may answer: “They make quality products!”.
That’s correct, but… There are thousands of clothing brands and hundreds of major tech and car companies. Each of them provides quality goods. Yet you will likely choose among 3-5 brands for each product.
There is only one reason – you trust the brand!
Trust builds loyalty and willingness to use the product. The same rule applies to the music industry. That is why you have to develop a strong personal brand.
Here are some tips for creating it: